PODCAST Arta Istrefi-Jahja, Ecosystem Builder

Arta Istrefi-Jahja as part of the Balkan Bold Women series of the Balkan Forum Podcast, shares her expert (academic and professional) views on how the ecosystem for women entrepreneurs is evolving; the preconditions to an enabling ecosystem for women entrepreneurs, as well as the challenges that they are facing. What strategies and approaches can be employed to achieve success and thrive as an entrepreneur; and the impact that sales, marketing and networking have for women and men entrepreneurs. Arta stresses how critical is family, state and donor support for women entrepreneurs to successfully develop and implement their business ideas/models.