24 May, 2017
Podgorica, Montenegro

Ms. Olivera Brajovic, General Director for Tourism Development and Standards Directorate, Ministry of sustainable development and tourism, speaks about the competitive advantage of our region; the richness of diversity that our region has to offer in terms of natural and cultural resources, which, united, can represent a unique tourist attraction, and a unique, diverse tourist product, yet in a small area.

She highlights the strategy of the Adriatic-Ionian Initiative where there are several projects; apart from the 8 countries, members of the European Union, there are also 6 non-member states that develop joint projects: 7 joint tourism products by Montenegro and Serbia; cross-border cooperation between Montenegro - Kosovo - Albania; 8 new tourist products in the border areas between Montenegro and Croatia; tourist products between Montenegro and Bosnia and Herzegovina. And, the 16 + 1 initiative of the Central Eastern European countries towards China as a significant market for all of us and for the region

Ms. Brajovic says that we are in a way still exotic for Europe because of the bad events that happened in the Balkans; that this may be our advantage in terms of tourism, and indeed the manifold diversity, and the collision of cultures, civilization, the east and the west; the Islamic culture, the Christian culture, the remains of Byzantine culture, Illyrian culture. This is something you can’t find in other parts/countries of Europe.

Video Interview with Ms. Olivera Brajovic